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面包新语:铺陈新概念蓝图,引领亚洲美食风尚

  BreadTalk expands its global new concept blueprint,scaling Asia’s culinary magic to greater heights

  —— 面包新语迪士尼小镇新店开业

  BreadTalk opens at Disneytown

  近日,面包新语集团旗下面包新语、土司新语宣布正式入驻上海迪士尼度假区的迪士尼小镇,并于5月中旬起在小镇试运行。

  BreadTalk Group recently announced that BreadTalk and Toast Box will open on middle of May in Disneytown.

  面包新语迪士尼小镇店位于小镇的入口位置,店面面积313平米,共提供88个室内就餐座位与108个室外餐位。整个店面沿袭面包新语一直以来简约明亮的门店风格,同时呼应卡通童趣风格,应用各种铜材质元素,打造出极富欧洲小镇韵味的“铜话”主题。无论是墙上的老照片,还是复古款脚踏车、复古家具的陈列,都令人如同步入童话中的仙居小屋,满屋弥漫着诱人的homemade面包和茶点的香气。

  BreadTalk Disneytown store is located right at the entrance ofDisneytown. It occupies a space area of 313 square meters, hosting an area capacity of 88seats indoor and 108seats alfresco-style. BreadTalk’s interior store concept is immediately recognizable with its bright yet minimalistic style; enhanced with fun elements using various bronze elements and materials to create a child’s dream with a European town charm. Whether it’s the nostalgic photo or vintage bicycle, antique displays – all are but to drift customers into the home – where it’s filled with the fragrance of homemade breads and afternoon tea delights.

  作为进驻迪士尼小镇的国际烘焙品牌,面包新语充分考虑到中国游客的喜好,并结合自身在中国市场的多年探索经验,将主营烘焙产品的面包新语和主营南洋风味美食的土司新语结合在同一店面中,为游客提供丰富的面包、甜甜圈、蛋糕、三明治、热狗、色拉、饮料和多款特色简餐。面包新语一直坚持只有最优秀的原料才能进入面包新语的厨房,为了充分兼顾亚洲消费者的口味习惯,在原料选择上更是融入了芋头、红豆、甘薯、北海道牛奶和喜马拉雅锡盐等亚洲天然食材。所有的外带产品,细心考虑游客们的餐饮需求,让游客真正享受“买得方便”、“拿着轻巧”、“吃着安心”的贴心与便捷。此外,借鉴近期推出新品迷你流沙可颂的成功心得,面包新语迪士尼小镇店提供多款迷你产品的灵活组合,成为分享的最好诠释。

  As an international bakery brand to be launched in Disneytown, BreadTalktakes into great consideration the likes of visitors to China, combining its years of experience operating in the China market, and bring together its bakery products from BreadTalk and Nanyang flavor of Toast Box within a store. There will be a wide array of buns, donuts, cakes, sandwiches, hotdogs, salads, drinks with a café-styled menu. Through rigorous global sourcing, all ingredients are procured and handpicked in their finest, natural forms – and only the choicest make it to the BreadTalk kitchen.

  Catering specially to Asian tastes, ingredients like yam, red bean, sweet potato, Hokkaido milk and Himalayan Pink Saltthat are simple in taste and robust in flavor have been used to highlight its collection of naturally-inspired creations.All of the takeaways are thoughtfully prepared to ensure they are convenient and handy to carry and that they can eat with assurance as they enjoy the Resort. Of recent, BreadTalk also launched its new popular product ‘mini Golden Lava Crossiant’ which becomes a product that can be combined with other signature mini-series launched in the store. Such combinations allow customers to conveniently share with their loved ones as they visit the Resort.

  作为已经在亚洲经营了15年的烘焙品牌,自创建以来,面包新语品牌一直恪守国际化的美食与美学标准,关注时尚生活潮流,不断为品牌注入创意生命力,致力于为顾客带来特别的购物体验和满足感。2015年11月面包新语在新加坡推出全球首间新概念店,启动一场以分享温暖和传递快乐为主旨的品牌倡导行动。随着新概念店在中国的逐步落户,面包新语迪士尼小镇店无疑将成为品牌在中国最具欢乐特质的代表。

  As a bakery brand that has been operating in Asia for more than 15 years, BreadTalkis an established and foremost international, trend-setting lifestyle bakery brand that has constantly been injecting the brand with new, innovative changes and creative differentiation, crafting products with passion and vibrancy. In November 2015, BreadTalk launched its first global new store concept in Singapore, bringing to it a unique experience that harkens back to enjoying natural goodness and the blissand warmth of great-tasting breads. With the progressive expansion of new store concepts, there is no doubt that BreadTalk’s opening in Disneytown will yet signify another iconic destination in China filled with joy.

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